Seo tutorial for beginners complete seo tutorial part#3
This tutorial for Beginner who learn search engine optimization. I am not expert of seo but, I will give my best.
Today we learn to subject for seo Design and layout and Optimization keyword this very important for the seo
let's go
Design and layout
The website design and layout gives the first impression about your site. There
are sites which are too fancy and regular net surfers just reach those sites and
come out even without creating a single click.
Search engines are very smart but after all, they are software and not human
being, who can read the content of their interest. If you make your site too
complicated, then the search engine would not be able to parse the content of
your site properly, and finally indexing would not be efficient, which results in a
low rank.
The actual page content should have a keyword density of about 10% and should
weigh in at about 200 words - but there are as many opinions about this as there
are SEO experts. Some say, keyword density should be 5% and some say it should
be 20%. You can go with 10% which is good enough.
Here are a few guidelines that you should keep in mind while designing a web
page.
- You should have more text content than HTML elements.
- No frames. They are the enemies of search engines, and search engines are enemies of frames.
- No ads if possible. Because most of the ads use JavaScript which is not advised to be used.
- No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop-down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
- Do not put anything in the page topic that does not fit perfectly.
- No unnecessary directories. Keep your files as close to the root as possible.
- No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless absolutely necessary.
Related Content:
Optimization keyword
A keyword is a term that is used to match with the query a person enters into a
search engine to find specific information. Most people enter search phrases that
consist of two to five words. Such phrases may be called search phrases, keyword
phrases, query phrases, or just keywords. Good keyword phrases are specific and
descriptive.
The following concepts related to keywords help in optimizing the keywords on a
web page.
Keyword Frequency
This is calculated as how often does a keyword appear in a website title or
description. You do not want to go overboard with frequency, however, since on
some engines if you repeat a word too many times, you are penalized for
"spamming" or keyword stuffing".
In general though, repeat your keyword in the document as many times as you
can get away with, and up to 3-7 times in your list of metatags.
Keyword Weight
It refers to the number of keywords appearing on your web page compared to the
total number of words appearing on that same page. Some search engines
consider this while determining the rank of your website for a particular keyword
search.
One technique that often works well is to create some smaller pages, generally
just a paragraph long that emphasizes a particular keyword. By keeping the
overall number of words to a minimum, you can increase the "weight" of the
keyword you are emphasizing.
Keyword Proximity
It refers to the placement of keywords on a web page in relation to each other or,
in some cases, in relation to other words with a similar meaning as the queried
keyword.
For search engines that grade a keyword match by keyword proximity, the
connected phrase ”home loans” will outrank a citation that mentions ”home
mortgage loans”, assuming that you are searching only for the phrase "home
loans".
Keyword Prominence
It is a measure of how early or high up on a page, the keywords are found. Having
keywords in the first heading and in the first paragraph (first 20 words or so) on
a page are best.
Keyword Placement
Where your keywords are placed on a page is very important. For example, in
most engines, placing the keywords in the Title of the page, or in the Heading tags
will give it more relevancy. On some engines, placing keywords in the link text,
the part that is underlined on the screen in a browser, can add more relevancy to
those words.
Best Places to Put Keywords
Here is a list of places where you should try to use your main keywords.
- Keywords in the <title> tag(s).
- Keywords in the <meta name="description">.
- Keywords in the <meta name="keyword">.
- Keywords in <h1> or other headline tags.
- Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
- Keywords in the body copy.
- Keywords in alt tags.
- Keywords in <!-- insert comments here> comments tags.
- Keywords in the URL or website address.
Related Content:
Finding Keywords
There are many different ways to find keywords for your website. Some good
keyword ideas are:
- The potential words people would use to find your product or service.
- The problems that your prospective customers may try to solve with your product or service.
- Keyword tags on competitor’s websites.
- Visible page copy on competitor’s websites.
- Related search suggestions on top search engines.
- Using an online tool such as Google Keyword Tool.
- By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
- Pay attention to stemming for your keywords - particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.
- You can do brainstorming to identify correct keywords for your site.
What is Word Stemming?
Google uses a feature called word stemming that allows all forms of the word -
singular, plural, verb form as well as similar words to be returned for a given
search query.
So if someone types in "house plans", not only the pages that are optimized for
that phrase but the pages that contain all variations of that phrase are returned.
For example, "house plan", "house planning", "house planner".
Hope you have some understanding on keywords and you also know how to
identify them and where to use them. The next chapter explains how to optimize
metatags for better results.