SEO tutorial For Beginners Learn seo and make money from online Part #7
This tutorial for Beginner who learn search engine optimization. I am not expert of seo but, I will give my best.
Today we learn to subject for seo Link building and Mobile seo this there are too important for the seo. I think of all subject is so important for seo leaner. I will give a , How to earn money from Learning to SEO, Last part.
Link building
Link building is the SEO practice of obtaining links from external websites to your
own to improve both direct referrals (i.e., people clicking on the links), and search
engine ranking. Link building is all about increasing your site link popularity.
Website Crawler goes to a site again and again whose ranking in a search engine
is high. You can verify this fact by putting your site on a high-rank site. If your
site link is available on a high-rank website, then you have 99.99% chances that
your site is indexed within 24Hrs.
How to Increase Link Popularity?
There are various ways of increasing your website link popularity. You can follow
the tips given below, which are easily doable.
- Submit your site in popular search engines manually. Do not go for automated submission.
- Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories gives a boost in link popularity and improve search engine ranking in other search engines.
- Provide high quality content so that anyone would naturally link to your site if you are featuring what they want, and that is not available anywhere else.
- Leverage your personal relations with other webmasters. Put your site link on their sites. One-way links often count for more than reciprocal links.
- Participate in Link Exchange Programs. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the search engine.
- If you are subscribed in a forum and the forum does not have any restriction to keep your site link as your signature, then it can help you to increase your site popularity.
- Submit your site to bookmark sites like DIGG and Slashdot. Before submitting, please go through their spam policy.
- Write good articles in blogging sites and give a few references of your links within that article.
- Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, newsletters, blogs, etc. There are other ways, but you need to spend some dollars to go for such alternatives.
- Buy a place on high-rank website where you can put your link.
- Subscribe for Google's AdWords program to drive traffic towards your site.
- You can go for alternative advertising option to increase the number of hits on your site, which can result in your site link popularity.
MOBILE SEO
Millions of users these days access the web using smartphones running on
Android, iOS, or Windows. Hence, it has become imperative that websites adapt
themselves to this changing environment and make suitable changes in their
website design to attract more viewership.
In this chapter, we will see how to make a website mobile friendly in order to
ensure the visitors who access the website from mobile devices have an optimized
experience.
What is Mobile SEO?
Mobile Search Engine Optimization is the process of designing a website to make
it suitable for viewing on mobile devices of different screen sizes and load times.
A website is mobile friendly if it has the following attributes:
- Its contents are easy to read on a mobile device without having to zoom the screen.
- It should be easy to navigate through the site on a small screen.
- Most important of all, it should show up in Google search results.
Optimize Your Site for Mobile
If your site is already optimized for search engines, then it should not be too
difficult to optimize it for mobile devices. First, let us understand what it takes to
go mobile. We can categorize the steps into three broad categories:
- Select a Mobile Configuration
- Inform Google and other Search Engines
- Avoid Common Mistakes
Select a Mobile Configuration
There are three different mobile configurations that you can choose from:
- Responsive Web Design
- Dynamic Serving
- Separate URLs
Each has its own advantages and disadvantages. Google recommends responsive
design, however it supports all three configurations. The following table shows
how the mobile configuration affects your URL and HTML code:
| Mobile Configuration | URL | HTML |
|---|---|---|
| Responsive Web Design | Stays the same | Stays the same |
| Dynamic Serving | Stays the same | Different HTMLs |
| Separate URLs | Different URLs | Different HTMLs |
Responsive Web Design
Google recommends responsive web design become it is the simplest mobile
configuration and very easy to implement. It serves the same HTML code on the
same URL, however it adjusts the display based on the screen size of the mobile
device.
Dynamic Serving
Dynamic serving is a type of mobile configuration where the URL of your website
remains unchanged, but it serves different HTML content when accessed from a
mobile device.
When your content is dynamically served from the server, make sure you inform
Google that the content it is crawling may look different on mobile devices.
Separate URLs
When you maintain two different URLs — one for mobile users and another for
desktop users – make sure you inform Google explicitly when to serve which
version. Google does not recommend separate URLs because it can detect
automatically that your mobile pages are different from your desktop pages.
Inform Google and Other Search Engines
Make sure Google and other search engines understand your mobile configuration.
Most important of all, Google must understand your page so that it can rank your
website properly. How you inform Google depends on which mobile configuration
— responsive web design, dynamic serving, or separate URLs — you have opted
for.
In case your site has a responsive design, Google’s algorithms can understand
it automatically without you having to inform Google. When you have a responsive
design, just make sure your viewport is set with the following content:
<meta name="viewport" content="width=device-width, initial-scale=1.0">
The viewport decides how your webpage will be displayed on a device. A site with responsive design varies its size based on the size of the device screen. Declare a viewport so that your webpage displays correctly on any device. If your site is dynamically served, make sure you allow Google detect your configuration using the VaryHTTP header:
Vary: User-Agent
In case you maintain separate URLs, you can inform Google by adding a special
link rel=alternate tag that points to the corresponding mobile URL.
Desktop Page:
<link rel="alternate" media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" >
Mobile Page:
<link rel="canonical" href="http://www.example.com/page-1" >
Avoid Common Mistakes
In order to optimize your website for mobile devices, make sure you avoid committing the following mistakes:
Slow Mobile Pages Mobile networks are slower as compared to wired
Internet networks, so it is important to pay attention to how fast your
mobile pages load. It is a critical Google ranking factor. Use a mobile SEO
tool to find out your mobile page speed.
Don't Block CSS, JavaScript, or Image Files Don’t hide your
JavaScript, CSS, or image files. Make sure all these elements are accessible
to Googlebot. If your site’s robots.txt file blocks Google from crawling on
these resources, then it may have a negative effect on your site’s ranking.
Mobile Redirects Since mobile networks are normally slow, too
many redirects can hurt your page speed. If you are maintaining multiple
URLs, make sure all your links point to the relevant pages. In case you
maintain multiple URLs and you recognize a user is visiting a desktop page
from a mobile device and you have an equivalent mobile page at a different
URL, then redirect the user to that URL instead of displaying a 404 error.
Avoid plug-ins and pop-ups Plug-ins like Flash and Java may not be
available on user’s mobile device. Always ensure you don’t have any
unplayable content on your mobile page. Avoid using pop-ups on mobile
pages because it becomes quite clumsy to close these pop-ups on a mobile
device.
While creating a mobile page, always keep in mind that the user has limited space
to work on. So, you need to be as concise as possible while creating titles, URLs,
and meta-descriptions – of course without compromising the essence or quality of
information.
UsefulTools
Here is a list of some useful tools that you can use to find out how mobile friendly your site is:
Moz Local: Use this tool to ensure that your local SEO is in order. Mobile Emulator: It lets you see how your site appears on a wide variety of mobile devices. Responsive Web Design Testing Tool: Use this tool to see how your responsive site looks like on a variety of mobile devices with different standard screen sizes. Screaming Frog: This is a useful tool that allows you to analyze your site and double-check all the redirects. User Agent Switcher: This is a Firefox add-on that you can use to find out how your site looks like when accessed from a different user agent.z
