Seo tutorial for beginners learn seo and make money from Online part #6

This tutorial for Beginner who learn search engine optimization. I am not expert of seo but, I will give my best.

Today we learn to subject for seo Verifying a Website and Hiring andexpart this There are too important for the seo . I think of all subject is so important for Seo leaner. let's go

Verifying a Website

You design and develop a website but how would you know if you have put all the HTML syntax in a correct way. Most browsers do not complain against your wrong syntax, but wrong is wrong. There are many SEO experts who claim that SEO is not dependent on site HTML/XHTML verification. But we will discuss various reasons why your site should be W3C Compliance.

Why HTML/XHTML Verification is Required?

There are various reasons to verify your website before hosting it over the internet.

Any webpage quality depends on how well you have written your webpage. It should be syntactically correct and should pass all the Quality Gates.
When any search engine does indexing for your webpage content, it might get confused if the HTML tags are not written properly, and much of the webpage content might not be indexed properly.
There might be many HTML tags, which you are using in your webpage but then have been depreciated and many of the search engines do not support them.
Consistency, HTML Code Beauty, Process Compliance are always appreciated by good webmasters.

What is W3C Compliance?

W3C is the World Wide Web Consortium and since 1994, the W3C has provided the guidelines by which websites and webpages should be structured and created.

Here are the links to validate your web pages:

Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.
Validate CSS File against W3C Standard CSS Validator. While verification, you may get errors along with appropriate reasons. All the validations will be done using XHTML DTD, which is a refined version of HTML.

Rules for W3C Compliance

The following rules are to be following while developing a webpage:

Use XHTML declaration statements to start every XHTML page:

<!DOCTYPE html PUBLIC
"-//w3c//DTD XHTML 1.0 Strict//En" "DTD/XHTML1-Strict.dtd">

Every tag must be closed.
The head and body tags are now mandatory.
Empty tags get a terminating slash. An empty tag is a

  is now  
<HR> is now <hr/>
<IMG SRC="--"> is now <img src="--"/>

All tags must be lower-case. This does not apply to attributes, only tags. For example, both of these formats are acceptable under the XHTML DTD:

<FONT color="#ffffcc"> is invalid
 is valid
 is also valid

All the attribute values should be put within double quotes.
Tags may not be nested.

Text is invalid

Text This valid


 The <pre>tag should not contain: img, object, big, small, sub, or sup
 tag should not contain: img, object, big, small, sub, or sup.
 One<form> tag cannot be inside another <form> tag.
 If your code contains a &, it must be written as &amp;.
 Any use of CSS should use all lower-case letters.


HIRING AN EXPERT 

Creating, editing, and promoting unique high-quality content is difficult and time
consuming. If you are really serious about SEO and you are not getting expected
results, then it would be better to hire an SEO expert.


SEO experts perform the following tasks:



 Code validation and clean up - Ensure that the code is search engine          friendly and standards compliant.
 Site Structure - Building a semantic structure/theme and ensure URLs are  spider friendly.
 On-Page optimization - Page Title, copy-writing, call-to-action, etc.
 Quality link building - Securing one way links from relevant sites.
 Keyword research - Building a list of key phrases relevant to your business.
 Creating Quality Content - Building optimized pages around terms              discovered through keyword research.
 Off-Page Optimization – Managing Blogs, Press Releases, Article Submissions.


If you are confident that you have the required skills, then you can take care of
all the above activities; otherwise it is worth taking help from SEO Companies or
to hire an SEO specialist.


Choosing an SEO Expert or Company
It is very difficult to choose a correct SEO expert or SEO company. However the
following guidelines can help you in this activity:

 Check other sites rank which they already have optimized.
 Start searching through your friends and business partners.
 Post your queries in SEO Forums to get feedback from the community.
 Do not go for SEO companies doing automated submission.
 Do not go for SEO companies doing Black Hat tricks.
 Do not look for cheap SEO. But take care, high price also does not             guarantee high quality.
 Take guarantee if possible for a particular rank and any particular search    engine.
 User SEO Expert or Company name in Google to find more information  ab out them.
 Do not go just because of their fancy site and availability of good articles    on their site.
 Do not get fascinated by the testimonials available on their sites.
We cannot list out all the factors here because there may be different        situations and different views. You should be smart enough to think what's bad and what's
good.

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